This is not going to be as long as I’d like or planned. There is a longer draft of this newsletter but, unfortunately, I have simply run out of time to edit and send it.
Sending a newsletter which includes group promotion
opportunities is not the same as sharing something focussed solely on myself. Other people are counting on their books being shared with my readers, their novels, novellas or short stories placed somewhere others can see them. That’s the whole point of the group promotion — we are each supposed to share the link and gently direct you to have a look. It is, in theory, a win-win situation.
The reader can discover new books, and the author can find new readers.
However, sometimes people sign up for a promotion and then do not share, or do so badly. That doesn’t seem fair to me, we — as writers — should be supporting our fellows. This business is not like others, something big industry often fails to grasp and then struggles to comprehend how to make money from authors. When they talk about competitors, this is not really the case for authors. How can we compete against one another? It is not logical.
Even the most prolific writer can only turn out so many novels per year. Are their fans then expected to sit around, waiting for the next book from their favourite author? No, of course not — readers do not read books from only one person. Instead, they (you, and me) search out other works, things which people recommend, things that look similar from their blurbs, or even their covers. Readers listen and they talk, it has been the way of story since the days before writing itself — good tales have a habit of making themselves known.